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Online retail giant has unveiled Kindle Cloud Reader, which is its latest Kindle reading application that leverages HTML5 and enables customers to read Kindle books instantly using only their Web browser - online or offline.

The move is considered as a direct take on Apple's iOS app rules, which forced rivals like Amazon and Barnes and Nobles to remove buttons from iOS apps that links to their ebook stores.Apple's strategy is simple. It wants to prevent readers stick to its iOS app stores. Else, one needs to pay 30 percent commission to Apple on all goods sold through iOS apps. But, Amazon has other ideas. It launched Kindle Cloud Reader that allows iPad users to read their Kindle ebooks in the Safari browser rather than the native Kindle app.

Amazon developed its app based on HTML 5 to clinch more control from Apple, which must approve every app that ends in the Apple App Store. Kindle Cloud Reader automatically synchronizes your Kindle library, as well as your last page read, bookmarks, notes, and highlights for all of your Kindle books, no matter how you choose to read them.

The striking feature of the app is the feature that allowsKindle books offline reading.

"We are excited to take this leap forward in our 'Buy Once, Read Everywhere' mission and help customers access their library instantly from anywhere," said Dorothy Nicholls, Director, Amazon Kindle. (more)

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Article by IB Times Staff Writer, | Read full article here

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