In This Section

COCA-COLA POP ART ULTIMATE COLLECTION

COCA-COLA POP ART ULTIMATE COLLECTION

The 125th anniversary of the first Coca-Cola sold — on May 8, 1886, for 5 cents — has inspired the release of “Coca-Cola,” a collection of images of the beverage, in realms real and imagined, from Assouline. Arguably the world’s most ubiquitous brand, the jolly red logo has been pasted on just about every susceptible surface on the planet, and this book serves to remind us youngsters of the breadth and endurance of its appeal, just in case it wasn’t already stitched into the fabric of our pop culture psyches. Indeed, at times, “Coca-Cola” seems less a birthday tribute to the stamina of a yummy, fizzy black taste with mysterious origins and more a tribute to several generations of successful advertising. And let’s not forget its importance as a symbol of what’s great about our republic. As Andy Warhol, no stranger to ubiquity or commercialism, contests on Page 8, Coke “started the tradition where the richest consumers buy essentially the same things as the poorest. … A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good.” (more)

Facebook Twitter More...

Article by MATT MCCANN, T- Magazine | Read full article here