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FORMER APPLE SOFTWARE DEVELOPER OPENS HIS OWN VERSION OF APPLE STORE

FORMER APPLE SOFTWARE DEVELOPER OPENS HIS OWN VERSION OF APPLE STORE

(Photos courtesy of goroundtown.com)                          

Darryl Peck was burned out. He was so heavily involved in the tech boom of the 80s and 90s that he says he missed his three daughters' childhoods. So in 2007, he decided to get back to basics. He and his wife, Anne Lyndon, opened PeachMac, a simple brick-and-mortar Apple retail and service store in Athens, Georgia. Though he tamed his personal life (he eats lunch with his wife every day and dinner at home every night), Peck found that his new business venture posed a challenge: How do I maintain and support the Apple brand, while also being competitive with Apple stores? Here, he talks withInc.com's Nicole Carter.

What's your history with Apple?
I've been working in one way or another alongside Apple for 25 years. I was an Apple software developer back in the 80s. In 1995, I co-founded the first-ever internet retailer, Outpost.com, which, among other things, became the biggest reseller of Apple products. But a few years ago, I realized I needed to spend more time with my family. (more)

How much of your business comes from selling these products?
PeachMac is an Apple Premier Specialist, which is the highest level of independent sellers the brand has. It means that more than 70 percent of the store's computer sales are Apple, and for us it's a 100 percent.  But where we stand apart is in accessories. Whereas they sell maybe 300 or so different accessories, we sell around 1,500. We also test everything, and make sure it is up to snuff for our customer.

             

You now have five PeachMac stores, with plans for three more this year. What happened to the simple life?
I never thought it would turn into a chain. Frankly, at the time, I wasnt really looking for that kind of thing. But when we opened the doors in 2007, the demand was incredible. It was just myself, a technician, and a few other sales people. Like Apple, we place an emphasis on the customer service culture and the shopping experience. (more)

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Article by NICOLE CARTER, INC Magazine | Read full article here

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