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NEW APP CONNECTS ART LOVERS TO N.Y.'S LINCOLN ART CENTER

NEW APP CONNECTS ART LOVERS TO N.Y.'S LINCOLN ART CENTER

Patrons of the arts can now be instantly connected with New York City's famed Lincoln Center for the Performing Arts thanks to a new app.

"We are trying to transform the way a cultural institution engages patrons with new technology," said Peter Duffin, Lincoln Center's vice president, brand and marketing.

Users unfamiliar with Lincoln Center's 16-acre campus will also be able to explore maps that include restrooms, subway stations and dining options, which can be reserved through the app. The map portion of the app includes little-known facts - called "secrets" - about Lincoln Center. 

CLICK HERE FOR APP

The free app enables users to keep an eye on current and coming events and to buy tickets directly from their phone. "It's the digital equivalent of collecting the playbill of shows you get to see," Duffin said.

He added that the app can be useful both for older patrons, who may have been attending the theater regularly for years, or for younger fans.

"I think all patrons, no matter what age, are connected to technology." (more)

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Article by BERND DEBUSMANN, IBT | Read full article here

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