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PUSH TO GET RONALD MCDONALD FIRED

PUSH TO GET RONALD MCDONALD FIRED

More than 550 health professionals and organizations have signed a letter to McDonald's Corp. asking the maker of Happy Meals to stop marketing junk food to kids and retire Ronald McDonald.

The letter, slated to run in the form of full-page ads in six metropolitan newspapers around the country on Wednesday, acknowledges that "the contributors to today's (health) epidemic are manifold and a broad societal response is required. But marketing can no longer be ignored as a significant part of this massive problem."

"We are committed to responsible advertising and take our communications to children very seriously," McDonald's said in a statement. "We understand the importance of children's health and nutrition, and are committed to being part of the dialogue and solution. We serve high quality food, and our Happy Meals offer choice and variety in portions just for kids. (more)

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Article by JULIE JARGON, Wall Street Journal HEALTH | Read full article here