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SONY GIVES PRICE BREAK WORLDWIDE ON PS3 ENTERTAINMENT SYSTEM

SONY GIVES PRICE BREAK WORLDWIDE ON PS3 ENTERTAINMENT SYSTEM

(Image provided by SonyUSA)  

The price on the 160 GB version will fall to $249 from  $299. In Europe and Japan, the basic console's price has been slashed to 249 euros and 24,980 yen, from 299 euros and 29,980 yen, respectively. For the 320 GB version, the price will drop to $299 from $349.

At $249, the 160 GB version of the PS3 will now cost $351 less than its original retail price of $600. That original price tag -- when PS3 came out in 2006 -- is one of the reasons why the gaming system has perennially been stuck in the third place in terms of sales, behind Xbox 360 and Nintendo's Wii, according to NPD Group sales.

"This is a proactive strike from Sony. It has been rapidly gaining share and it has made strides since the original $600 price tag. Its pricing aggressively as it senses inroads in the console market. It can expand the install base with this move," said Scott Steinberg. (more)

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Article by International Business Times | Read full article here

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