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THREE THINGS YOU SHOULD KNOW WHEN USING LINKEDIN

THREE THINGS YOU SHOULD KNOW WHEN USING LINKEDIN

You probably didn't get in on LinkedIn's initial public stock offering last week, but the company can still get you something more stable than an investment in an Internet stock- a job. But there are three things a lot of LinkedIn users don't seem to know that can help raise your chances of being recruited.

Think keywords - On the same Edit Profile page, take a good look at your resume. If your past employers gave you odd titles like "gatorbox wrangler" or vague ones like "senior administrator," replace them with industry standard terms like "sales engineer" and "accounts payable specialist." Otherwise, you'll never be found, because no one will type those terms into LinkedIn's search box.

Post a photo -  It doesn't need to be a professional headshot. Just stand against a white wall in business attire and have someone take a photo of your face and shoulders. To upload your photo, choose the option Profile -> Edit Profile at the top of your LinkedIn page, and look for the Add Photo link. (more)

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Article by PAUL BOUTIN, The New York Times | Read full article here