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WEB SHOWS AMERICANS ARE HEADING NORTH TO BEAT THE HEAT THIS 4TH OF JULY today released its annual survey of the 50 most-popular destinations for the upcoming Independence Day weekend.  Chicago's North Michigan Avenue/River North Areais the #1 destination for July 4th travelers.  This is the second year in a row that a Chicago neighborhood has captured the top spot on's annual list.

The Stanley Cup isn't returning to Canada this year, but American tourists certainly are.  Ten of the 50 destinations on's list are Canadian, including Montreal, Ottawa, Toronto and Banff.  And Vancouver needn't worry about any tourism fallout after its Cup loss – the city's neighborhoods appear twice on this year's July 4th list.

Priceline's annual Top 50 Destinations list is based on hotel room booking requests made by customers using's Name Your Own Price® hotel reservation service.  Because the survey is based on thousands of credit card-backed booking requests, and not on consumer preference polls or votes, believes the annual survey is one of the more accurate predictors of July 4th travel trends.

Commenting on the survey,'s in-house "Travel Ekspert" Brian Ek said, "With record high temperatures in various parts of the country, many Americans appear to be headed for hopefully cooler northern destinations over the July 4th long weekend.  This is similar to the trend we saw last year except, in 2010, it was the BP oil spill that was affecting tourism in southern beach destinations.  It's also worth noting the strong recovery of New Orleans.  For July 4th, 2010, the city was #26 on Priceline's list.  This year, it's the #2 most-popular destination for the long weekend."

The Priceline Top 50 Destinations List for July 4th 2011

#1  Chicago, North Michigan Avenue and River North Area

#2  New Orleans, French Quarter

#3  Montreal, Downtown/City Center

#4  Ottawa

#5  New York City, Midtown West

#6  St. Catharines, Niagara Falls

#7  Seattle, Downtown/Pike Place

#8  Las Vegas, Strip North Area

#9  Pittsburgh, Downtown

#10  San Diego, Downtown & Harbor Island

#11  Chicago, Millennium Park, Loop & Grant Park Area

#12  San Francisco, Fisherman's Wharf

#13  Toronto, North Downtown

#14  Portland, Downtown

#15  New York City, Times Square/Theater District


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