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YOU COULD TWEET YOUR WAY TO AN MBA

YOU COULD TWEET YOUR WAY TO AN MBA

The University of Iowa’s Henry B. Tippie School of Management is offering a full scholarship worth  $37,240 to the MBA program applicant with the best answer to their essay question. The catch: The answer must be in the form of a tweet, 140 characters or less.

Think of it as a chance for a prospective MBA student to hone his or her elevator pitch, says Jodi Schafer, Tippie's director of admissions and financial aid. "That's sort of the power statement you need to sell yourself quickly and concisely, the way you have to sell yourself quickly and concisely in business," she told Yahoo! Shine.

The question is pretty straight forward: "What makes you an exceptional Tippie Full-Time MBA candidate and future MBA hire? Creativity Encouraged!" But crafting a 140-character answer is harder than it looks. (In fact, this paragraph itself is twice as long as the answer should be.)

So how are you supposed to sell yourself succinctly without selling yourself short? Schafer offered a tip: Just like on Twitter, applicants can use abbreviated links to direct the admissions officers to a more well-rounded answer posted on YouTube, Facebook, or a blog. "Personally, that's what I'd like to see," Schafer said. "People sending me elsewhere."

There's a one-tweet-per-applicant limit, and you shouldn't actually post your tweet on Twitter; to keep things confidential, students should send their tweet-like answers to the admissions office (details are here), along with the rest of the official application. The $85 application fee will be waived for students who submit the 140-character answers, and standard-length responses, usually about 450 words, are also acceptable—but not eligible for that full financial award package. (more)

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Article by LYIAH M. ALPHONSE, Shine! | Read full article here

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